PRIVACY POLICY

Effective Date: February 19, 2025

This Privacy Policy describes the information privacy practices of The Preventive Measures Foundation, Inc. (“PM Foundation,” “we,” “us,” or “our”). This Privacy Policy explains what information we collect about you; how we collect that information; the purpose for collecting it and how it benefits you; the outside parties we share it with; and your rights, including what you can do regarding your information.

This Privacy Policy describes how we treat personal information collected by or on behalf of The PM Foundation when you use our website located at www.thepmfoundation.org or any other websites and platforms where this Privacy Policy is referenced or found (collectively, the “Site”), in our email messages to you relating to the Site, and in our offline interactions where this Privacy Policy is referenced. We are headquartered in the United States, and our Site is subject to U.S. laws. If you live outside of the United States, you understand and agree that we may transfer your information to the United States.

By accessing or using the Site, you confirm that you have read, understand and acknowledge the terms of this Privacy Policy, and agree to our Terms of Use.

1. We collect and use personal information about you.

We (and the vendors that perform services on our behalf and other parties) collect, receive, and develop several different types of personal information about you depending on the nature of your interactions with us. For example, we collect:

Identifiers/Contact Information: We may collect your name, email address, mailing address, zip/postal code, and phone number. We also collect identifiers that you post to our Site.

Donation Information: We may collect information if you donate to the PM Foundation, including your donation amount(s), history and frequency.

Internet and Network Activity Information: We may collect your IP address when you visit our Site. We also use tracking tools like cookies and pixels to passively collect information about how you interact with our Site and online content. This might include device identifiers, the type of browser and operating system you are using, your browsing and search history on our Site, what areas of our Site you visit and for how long, what site you came from to get to us and what site you go to when you leave us, and your interactions with our digital ads and content on other sites. We may collect and record page interaction information and other electronic communications and content from your use of our Site, including content entry, mouse movements, screen captures, the search terms and other data you enter, and methods used to navigate away from the page. We may also embed technologies (which may include, for example, web beacons, tags, and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise allow other parties to also collect information on our Site in these ways.

Location Information: We may passively collect information about your geolocation when you access our Site. We also collect information about your location using your IP address and your zip code.

Demographic Information: We may collect demographic information, such as your age, date of birth, or gender.

Payment Information: We and our vendors collect payment information, such as your account number, credit card number, expiration date, card verification number, and billing address, if you make a donation.

Visual/Audio Information: For example, we may record audio during customer care calls.

Sensitive Information: We may collect information that may be considered sensitive personal information under certain state or local laws. For example, we may collect information that reveals your health status, race, ethnicity, or religion.

Information you submit or post: We collect feedback and any other information you provide when you contact us.

We collect and develop Inferences. Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

2. We use personal information for the purposes described below.

We use personal information for marketing purposes. For example, we use your information to tailor and send you information about our services. We also use information to tailor and serve you ads about our services.

We use personal information to develop and improve our services. We may use your information to make our Site better. We use your information to customize your experience. We may also use your information to conduct research and to develop new services.

We use personal information to respond to your requests or questions. We use your information to respond to your questions, complaints, and feedback.

We use personal information to communicate with you. We might also use your information to contact you about this Privacy Policy or our Terms of Use.

We use personal information for security purposes. We use information to protect our organization (including our Site), our donors and others. We may also need to use your information to detect, investigate, and remediate fraud or other suspected illegal activity.

We use personal information to verify and respond to requests made pursuant to this Privacy Policy and for other verification purposes. We will use certain pieces of information to verify your identity if you make requests pursuant to this Privacy Policy.

The verification steps and the pieces of information that we request may vary depending on the sensitivity and nature of your request.

We use information as otherwise permitted or required by law or as we may notify you.

3. We collect personal information about you from various sources, directly and indirectly.

We collect personal information directly from you. For example, we may collect information when you sign up for an e-newsletter, apply for a position, or otherwise contact us, or when you participate in our CSW program.

We collect personal information from your devices. We use technical tracking tools that work behind the scenes, like browser cookies, beacons, and pixels, to automatically collect information from and about you and your devices. We collect this information when you interact with our Site, our ads, and our emails that we or our vendors send to you. We collect this information about users over time and across devices.

We get personal information from vendors we hire to work on our behalf. For example, vendors that host or maintain our Site and send emails for us may give us information.

We get personal information about you from other parties. We work with business and marketing partners and social media platforms that give us information about you that they have collected either directly or indirectly from you.

4. We share personal information with other parties.

We share personal information with vendors that perform services on our behalf for our own business and operational purposes. For example, we may share information with vendors that send emails for us, run our websites, process donations, provide advertising or marketing services, track advertising impressions, provide analytics services, investigate and prevent data incidents, audit our business and financial statements, provide legal advice, and place our advertisements on other platforms.

We may share your personal information with business partners and marketing companies. These partners may send you marketing information including by mail or email. We may also share personal information with other parties, including those that run social media platforms, that help us with marketing. This may include social media platforms, advertising networks, operating systems and platforms, data analytics providers, and ad tech companies.

We will share personal information in order to comply with the law or to protect ourselves or others. For example, we will share information as required to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it. We might share information when we are investigating potential fraud.

We may share personal information with any successor to all or part of our organization. For example, we may share information in connection with a sale, merger, assignment, reorganization, or other transfer or disposition of a portion or all of our assets (including, without limitation, in connection with any bankruptcy or similar proceedings).

We may share information for other reasons we may describe to you or as permitted or required by law.

5. You have choices and rights regarding our use of your personal information.

You can opt-out of receiving our marketing emails. To stop receiving our marketing emails, follow the instructions in any marketing message you get from us. Even if you opt-out of getting marketing messages, we will still send you transactional messages, such as responses to your questions.

You can control certain cookies and tracking tools. To adjust your preferences, you may adjust your browser settings.

6. Your US State Privacy Rights.

Depending on where you reside, you may have some or all of the following rights with respect to your personal information, subject to certain exceptions set forth in applicable law.

Access: You may have the right to request to confirm whether we process your personal information. Subject to certain exceptions, you may also have the right to request a copy of your personal information. You may also have the right to request that we provide a list of third parties to which we disclosed personal information as set forth under applicable law.
Deletion: You may have the right to request that we delete personal information we have from or about you, subject to certain exceptions.
Correction: You may have the right to request that we correct inaccurate personal information we maintain about you, subject to certain exceptions.
Opt-Out of Sale: We may “sell” personal information as the term is defined under applicable state law. You may have the right to request to opt out of the sale of your personal information to a third party.
Opt-Out of Targeted Advertising: We may use personal information obtained (or in some instances inferred) from your activities across unaffiliated sites to send more relevant advertising to you. You may have the right to request that we stop using your personal information for such targeted advertising.

You can request to exercise your rights online by clicking here to contact us. Note that for purposes of these rights under this Section 6, personal information does not include information about job applicants, employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.

We may “sell” (as such term is defined in applicable state law) and process for targeted advertising purposes the following categories of personal information, including for cross-context behavioral advertising: identifiers and contact information; personal records; personal characteristics or traits; commercial information; internet and other electronic network usage information; geolocation information; audiovisual and similar information; and inferences. We may “sell” or share these categories of personal information to or with the categories of third parties described in Section 4 of this Privacy Policy. Please note that if you would like to opt out of sales or our targeted advertising through certain cookie-based tracking for advertising purposes, you will need to separately set your cookie preferences by adjusting your browser settings or broadcasting an opt-out preference signal recognized by The PM Foundation on the browser or browser extensions that support such a signal. Please keep in mind that your settings are specific to the Site you were on when you set your preferences. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information. We may deny certain requests and will explain why your request was denied and how to appeal our decision, as required by applicable law. After receiving our explanation, if you would like to appeal our decision, you may do so as further detailed in our communication back to you. For questions, you may also contact us by calling 610-351-9198 or emailing us at the contact information above.

7. Our Site is hosted in the United States.

Our Site is hosted in the United States. If you are visiting from outside the United States, note that United States laws may not provide the same level of protections as those in your own country. If you access our Site from outside of the United States, you understand, consent, and agree that we may transfer your personal information to the United States. We may also process, share, transfer and store personal information on servers located in countries other than the United States.

8. Our Site is not intended for children.

We do not knowingly collect personal information from children under 16. If you are a parent or legal guardian and think your child under 16 has given us personal information, you can email us at info@thepmfoundation.org. Parents, you can learn more about how to protect children's privacy online here (https://consumer.ftc.gov/identity-theft-and-online-security/protecting-kids-online).

9. We use standard security measures.

The Internet is not 100% secure. We cannot promise that your use of our Site will be completely safe. We encourage you to use caution when using the Internet.

We may link to other sites or outside party services on platforms we do not control.

If you click on a link to an outside party site, you will be taken to websites or platforms we do not control. This Privacy Policy does not apply to the privacy practices of that website or platform. Read the privacy policies of other websites and companies carefully. We are not responsible for these outside party practices.

We keep personal information as long as reasonably necessary to carry out the purposes described in this Privacy Policy or any other notice provided at the time of data collection, to provide our services, and as necessary to comply with our legal obligations, resolve disputes, protect and defend our legal rights, and enforce our agreements.

10. Feel free to contact us if you have more questions.

If you have any questions about this Privacy Policy or want to correct or update your information, or submit a complaint, please contact us here.

11. We may update this Privacy Policy.

From time to time, we may change our privacy policies. We will notify you of any material changes to our Privacy Policy to the extent required by law. We will also post an updated copy on our Site. Please check our Site periodically for updates.

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Section 4

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